Lost- Jack on Prezi
Tuesday, 25 September 2012
Monday, 24 September 2012
Attack the Block review
Attack the Block is a sci-fi thriller film but involves a bit of every genre. This film has action in abundance, which keeps you on the edge of your seat, or falling off your seat in my case. Comedy is also involved in this film as the characters are very humorous, the humor used was the type I like.They did not use too much so it didn't take away from the scary feel to the movie. I feel that the mixture of genres is a good thing so it is not pigeonholed into one genre bringing in more customers.
I feel that the small budget helped the film as they could not afford all big actors so they had to discover new actors. I feel this is a good thing because we gain a link with the characters and we see them as that character only. The acting was of high class, every actor played their part perfectly, especially Brewis I feel that he acts his character very well as he often has to act stoned and looks real, not put on. However the lack of money affected the film as they were not aloud to use the technology necessary. The monsters the company created looked very amateur which took a bit away from the film, but they still managed to scare me.
I feel that the story line was very interesting as it made us get a connection with the bad characters in the film, it also kept me glued to the screen throughout the film. We also learn that there is a good person in everyone, for example Moses is seen as a hero in the end, when at the start of the film he robbed someone.
Overall I feel that Attack the Block is a very good movie that interested me throughout, however I feel that with a little more of a budget they could improve it with more realistic monsters and effects. I would give this film a 4/5 rating.
Friday, 14 September 2012
Attack the block case study
Attack the block is a film that was released in 2011, the film was written and directed by Joe Cornish, he is the man behind the story and I'm going to explore why and how he directed the film.
Joe Cornish got his inspiration from films in the 80's like 'E.T', 'Gremlins' and 'streets of fire'. However he had never seen an alien sort story produced in a sub urban area, where he came from. So he mixed the films he loved with the area he lived in making it unique.
The main problem with the films production was that there was a low budget meaning they could not use all the technology they wanted like the 3D CGI. So they resorted to CGI to remove certain things so that may of helped the film as it would make it more real.
The directors felt that too many films are using big names in films not allowing young talent to come through and prove themselves. So they had auditions for people around the age of 16. From this they had 11 people aged 16 or younger playing the main parts in the film, allowing there careers as actors to develop. The directors also felt that to much technology is being used in todays films so they went old school and used classic methods, which lowered cost and showed that these methods were still as good as the newer methods. The problem they felt with the new technology is that you didn't know when editing stopped and reality started.
For the soundtrack they was produced by the popular electronic dance music group 'Basement Jaxx' they did 20 songs for the whole film this suited the film, because it is a sub urban area where they listen to dance music or hip-hop.
They advertised the movie by doing TV AD's this would have drawn customers in. Another way was by releasing merchandise like posters and clothing this would advertise the movie by spreading the name. Directors and actors also did interviews to promote and persuade people to go view their movie.
Monday, 10 September 2012
Working Title Films
1. Who were the co-founders of Working Title?
Working Title Films was co-founded by producers Tim Bevan and Sarah Radclyffe.
2. When was the company founded?
The company was founded in 1983.
3. Where is Working Title based?
The working title is a British based company and is based in London.
4. Who are the co-chairpersons of WT now?
The co-chairpersons of 'Working Title' are, Tim Beven and Eric Fellner.
5. What awards have Working Title won?
Working Title have won 6 academy awards, 26 BAFTA'S, 4 Oscars and many smaller awards.
6.How many full time staff does WT employ?
There are only 42 full time staff working for Working Title which is surprising as they are such a huge company.
7.What is Working Title’s philosophy?
Their philosophy has been to make films for an audience and played in a Europe in different languages.
8. List 5 box-office hits that Working Title have made.
Johnny English Reborn, Hot Fuzz, Green Zone, Paul and Shaun of the Dead.
9.List flops that Working Title has made.
'Wimbledon' and 'Thunderbirds'.
10. What is Richard Curtis’ relationship with Working Title?
He is one of their most popular directors. He has produced films like 'Bridgit Jones diary'.
11. List 2 famous directors that work with Working Title?
Edgar Howard Wright. (Hot Fuzz, Shaun of the dead, Hitchhikers guide to the galaxy)
Oliver Parker. (Johnny English, St. Trinians, St. Trinians ll).
12. What is Hugh Grant's relationship with Working Title?
Hugh Grant has worked with Working Title many times, He appears mainly in 'RomComs' that WT are involved with like 'Bridgit Jones diary.
13. Find out about the Coen Brothers (films, genres, status) and what they have to do with Working Title?
The Coen Brothers are two brothers, Joel and Ethan, They have directed and produced True Grit, O Bother where art though?, The Ladykillers. They have achieved academy award winning status for their mainly classic American style genre.
14. Who owns 67% of Working Title Films? When did this happen? Why did this happen?
Universal studios own 67%. Universal studios are a huge company in the film industry.
15.List two of Working Title big blockbuster films and find out their budgets?
Atonement had a budget of £30 million and made about £130 million at the box office.
Johnny English had a budget of £40 million, and made about £160 million at the box office.
16. What genre of film is Working Title famous for?
Working title produce all sorts of genres but mostly comedies and love stories.
17. What other genres do working title like to make?
Working title make films from all different genres. Covering all ratings from U-18.
18. Find out as much as you can about WT2? (when established, films made, budgets, awards)
WT2 is a smaller branch of WT dedicated to making smaller films and helping independent ideas. It was established in 1999 and has made films such as Billy Elliot which only had a budget of only £3million but made just over £72million.
19. What information can you find out about Working Title through their web page?
They have recently released films like 'Paul' and 'Jonny English reborn'
20. Find out one other interesting fact about Working Title that you would like to share with the class?
After 1992 they made several films for production company Polygram, Polygram soon became a huge competitor against the U.S.A giants Hollywood.
Selected key terms for The film industry
Selected Key Terms for Institutions and Audiences - The Film Industry
An institution (in the film industry)
Definition: any company or organisation that produces, distributes or exhibits films. The BBC makes films with their BBC Films arm; Channel4's Film Four produces films, Working Title also produce films, as does Vertigo Films, etc. Some institutions need to join with other institutions which distribute films. Vertigo Films is able to distribute its own films, Channel Four distributed Slumdog Millionaire through Pathe. Working Title's distribution partner is Universal, a huge US company which can make, distribute and show films. The type of owner ship within an institution matters as, for instance, Channel 4 and the BBC are able to show their own films at an earlier stage than other films made by other institutions. They are also better placed to cross-promote their in-house films within their media organisations. Use you work on Film Four as the basis for most of what you write, Moon is a good cross comparison as Duncan Jones had to create his own institution just to get the film made.
Distribution and Marketing
Definition: the business of getting films to their audiences by booking them for runs into cinemas and taking them there in vans or through digital downloads; distributors also create the marketing campaign for films producing posters, trailers, websites, organise free previews, press packs, television interviews with the "talent", sign contracts for promotions, competitions, etc. Distributors use their know-how and size to ensure that DVDs of the film end up in stores and on supermarket shelves. Distributors also obtain the BBFC certificate, and try to get films released as the most favourable times of the year for their genre, etc.
Examples:
Universal distributed Working Title's The Boat That Rocked; Pathe distributedFilm4 and Celadors' Slumdog Millionaire after the original US distributor, Warner Independent went out of business. TRON was heavily marketed across a variety of mediums, Moon struggled to get press attention and Duncan Jones had to really push the film in obscure places like Popular Mechanics etc. The Kings Speech was distributed by Momentum (a susiduary of Aliance films) who are a major independent film distributor.
Exhibition
Definition: showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres, the box office take in the opening weeks; audience reviews which includes those of the film critics, ordinary people, cinemas runs; awards in festivals, The Oscars, BAFTAS, etc.
Examples:
Slumdog Millionaire almost never got distribution. Its early US distributor, Warner Independent was a victim of the economic downturn and went out of business. The film's makers then struggled to find a distributor! Then Fox Searchlight stepped up and "the rest is history". The 8 out of 10 Oscar nomination wins ensured that the film has been the greatest British success in awards and in box office for nearly 60years.
http://www.independent.co.uk/arts-entertainment/films/news/boyle-reveals-slumdog-millionaire-was-nearly-never-made-1331821.html
Motherhood took just £86!
Moon. Initially Sony Pictures Worldwide were due to distribute the film but they specialise in straight to DVD features. Following positive reaction following its Sundance film festival the rights were acquired by Sony Classic Pictures who gave the film a limited release in the US in Cities like New York and LA.
Exchange
Definition: The unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who use the film or parts of it to form new texts. What happens to a film, etc. after the public get their hands on it using digital technology.
Examples:
People unconnected to the institution/ film using WEB 2.0 applications such as YOUTUBE, Blogger, Amazon film message boards, TWITTER, Face-Book, discuss the film or edit parts of together to form a new text which the may then put a new soundtrack to and publish on YOUTUBE, etc. When you add a trailer from a site like YouTube on your blog you have been engaging with exchange. Look back to MArk Kermodes video regarding piracy and the new release strategies for films like Ken Loach's "Route Irish" (Loach has reportedly steeled himself for a frosty response from critics and anticipates an underwhelming box office, noting the difficulty he faced securing a distribution deal. Though pragmatic in his view that “people don’t make films to communicate; they make it as a commodity”,an unorthodox release strategy utilising Sky Movies Premier - which will place the film (and by extension, its subject matter) in a wider public sphere than it might otherwise have reached – suggests he hasn’t given up on pedagogy entirely.) or the Jack Ass 3 release on DVD and Sky Box Office.
Vertical and Horizontal Integration
Definition: Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution.
Example:
Vivendi Universal have integrated film, music, web and distribution technology into the company, including owning big stakes in cables and wires that deliver these services. Therefore they are vertically integrated because they own all the different companies involved in film, from production to distribution to exhibition. They are also horizontally integrated because they have all the expertise for producing media content under one roof – films, TV, magazines, books, music, games thus being able to produce all the related media content for one film under the same roof (see synergy). This is important for the control the institution has over their product/film.
Synergy/Synergies
Definition: The interaction of two or more agents (institutions/companies) to ensure a larger effect than if they acted independently. This is beneficial for each company through efficiencies in expertise and costs.
Examples:
Working Title know how to make films and they have formed a business partnership with Universal, a massive US company, who have the experience and size in the marketplace (cinemas, stores, online, etc.) to distribute them. (They create the marketing campaign to target audiences through posters, trailers, create the film’s website, free previews, television and press interviews featuring “the talent”, drum up press reviews, word of mouth, and determine when a film is released for the best possible audience and the type of release: limited, wide, etc.) Channel Four’s Film 4 and Celador Films(Celador also produce Who Wants to Be A Millionaire and films, too) benefited by pooling their know-how, experience and expertise to jointly produce Slumdog Millionaire. These companies formed a business relationship with France’s Pathe to distribute this film. In the UK Pathe helped create the poster, trailer, website, etc. In the USA the film found another distributor after being nominated for the Oscars.
Viral Marketing
Definition: A marketing technique aiming at reproducing "word of mouth" usually on the internet and through existing social networks. YouTube Video pastiches, trailers, interviews with cast members, the director, writer, etc. You can find interviews of “the talent” trying to gain publicity for your case study films on YouTube. Find some clips from the films we have studied to help you in the exam.
Guerilla MarketingDefinition: The use of unconventional and low cost marketing strategies to raise awareness of a product. The aim is usually to create “buzz” and “word of mouth” around a film. Unusual stunts to gain publicity (P.R.) on the film’s opening weekend, etc.
Examples:
Sasha Baron Cohen created “buzz” before the release of his film “Borat” by holding fake press conferences. The studio also accessed the popularity of YouTube by releasing the first 4 minutes of the movie on YouTube, a week before it’s release, which can then be sent virally across the nation. At a special viewing of “Bruno” Cohen landed on Eminem “butt first” from the roof MTV Awards venue, dressed in as an angel outfit with rents in the rear end.
Media Convergence
Definition 1: Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.
Examples:
More and more films are being marketed on the Internet and on mobile phones. You no longer need even to buy the DVDs or CDs as you can download films and music directly to your laptop, Mac or PC. Blue Ray DVDs can carry more features than ordinary DVDs and can be played on HD televisions and in home cinemas for enhanced/cinematic picture quality. You can save films on SKY digital, Free-box digital players, etc. You mobile phone has multiple features and applications. With media and technological convergence this is growing year on year. Play-Stations, X-Boxes and the Wii can can connect with the Internet and you can play video games with multiple players.
Technological ConvergenceDefinition 2: The growing interractive use of digital technology in the film industry and media which enables people to share, consume and produce media that was difficult or impossible just a few years earlier.
Examples:
For instance, the use of new software to add special effects in editing; the use of blue-screen; using new types of digital cameras like the one Danny Boyle used in “Slumdog Millionaire” (The Silicon Imaging Camera to shoot high quality film in tight spaces); you can use the Internet to download a film rather than go see it in the cinema; you can watch it on YouTube; you can use special editing programs like Final Cut Pro to edit bits of a film, give it new soundtrack and upload it on YouTube; you can produce illegal, pirate copies on DVDs from downloads and by converting the film’s format; you can buy Blue Ray DVDs with greater compression which allows superior viewing and more features on the DVD; distributors can use digital software to create high concept posters; cinemas can download films to their projection screens and do not have to depend on a van dropping off the film! The is also the Digital Screen Network. There are tons of ways in which technological convergence affects the production, distribution, exhibition and exchange by prosumers. ( A prosumer is someone who not only consumes (watches films) but also writes about them the Net, blogs and make films out of them, often uploading them on sites like YouTube, etc.
A Mainstream Film
Definition: A high budget film that would appeal to most segments of an audience: the young, boys, girls, teenagers, young people, the middle aged, older people, the various classes in society. Distributors often spend as much or more than the film cost to make when distributing mainstream films that are given wide or universal releases.
Example:The Boat That Rocked was a mainstream idea and was given the mainstream treatment on wide release. The film flopped at the UK box office on release ( and has not done too well since mid November 2009 on release in the USA. This was mostly because of its poor reviews, particularly from “Time-Out”. However, when young and older audiences see the DVD they generally like the film because of its uplifting storyline and the well-chosen soundtrack.
Art House Films
Definition: A low budget independent film that would mostly appeal to an educated, higher class audience who follow unusual genres or like cult directors that few people have heard of. Therefore it is usually aimed at a niche market. Foreign films often come under this category.
Examples:
The low budget film, Once (2007) which found a specialised, boutique distributor in Fox Searchlight fits this label. (FOX the mainstream company usually distributes big budget film and blockbusters); So does “Juno” from 2008 which began as a low budget film about teenage pregnancy that the big studios thought too risky to touch – but it found popularity through its touching storyline, engaging music and its Oscar nomination for best script. Like “Slumdog Millionaire” the film crossed over between art-house cinemas and audiences to mainstream ones because of the recognition it received from Canadian film festivals and award ceremonies like Britain’s BAFTAS and the Hollywood’s Oscars.
Definition: any company or organisation that produces, distributes or exhibits films. The BBC makes films with their BBC Films arm; Channel4's Film Four produces films, Working Title also produce films, as does Vertigo Films, etc. Some institutions need to join with other institutions which distribute films. Vertigo Films is able to distribute its own films, Channel Four distributed Slumdog Millionaire through Pathe. Working Title's distribution partner is Universal, a huge US company which can make, distribute and show films. The type of owner ship within an institution matters as, for instance, Channel 4 and the BBC are able to show their own films at an earlier stage than other films made by other institutions. They are also better placed to cross-promote their in-house films within their media organisations. Use you work on Film Four as the basis for most of what you write, Moon is a good cross comparison as Duncan Jones had to create his own institution just to get the film made.
Distribution and Marketing
Definition: the business of getting films to their audiences by booking them for runs into cinemas and taking them there in vans or through digital downloads; distributors also create the marketing campaign for films producing posters, trailers, websites, organise free previews, press packs, television interviews with the "talent", sign contracts for promotions, competitions, etc. Distributors use their know-how and size to ensure that DVDs of the film end up in stores and on supermarket shelves. Distributors also obtain the BBFC certificate, and try to get films released as the most favourable times of the year for their genre, etc.
Examples:
Universal distributed Working Title's The Boat That Rocked; Pathe distributedFilm4 and Celadors' Slumdog Millionaire after the original US distributor, Warner Independent went out of business. TRON was heavily marketed across a variety of mediums, Moon struggled to get press attention and Duncan Jones had to really push the film in obscure places like Popular Mechanics etc. The Kings Speech was distributed by Momentum (a susiduary of Aliance films) who are a major independent film distributor.
Exhibition
Definition: showing films in cinemas or on DVD. Media attention through opening nights and premieres How the audience can see the film: in cinemas, at home, on DVD, through downloads, through television, including premieres, the box office take in the opening weeks; audience reviews which includes those of the film critics, ordinary people, cinemas runs; awards in festivals, The Oscars, BAFTAS, etc.
Examples:
Slumdog Millionaire almost never got distribution. Its early US distributor, Warner Independent was a victim of the economic downturn and went out of business. The film's makers then struggled to find a distributor! Then Fox Searchlight stepped up and "the rest is history". The 8 out of 10 Oscar nomination wins ensured that the film has been the greatest British success in awards and in box office for nearly 60years.
http://www.independent.co.uk/arts-entertainment/films/news/boyle-reveals-slumdog-millionaire-was-nearly-never-made-1331821.html
Motherhood took just £86!
Moon. Initially Sony Pictures Worldwide were due to distribute the film but they specialise in straight to DVD features. Following positive reaction following its Sundance film festival the rights were acquired by Sony Classic Pictures who gave the film a limited release in the US in Cities like New York and LA.
Exchange
Definition: The unintended use of an institution’s media text (i.e. a film) by OTHER PEOPLE who use the film or parts of it to form new texts. What happens to a film, etc. after the public get their hands on it using digital technology.
Examples:
People unconnected to the institution/ film using WEB 2.0 applications such as YOUTUBE, Blogger, Amazon film message boards, TWITTER, Face-Book, discuss the film or edit parts of together to form a new text which the may then put a new soundtrack to and publish on YOUTUBE, etc. When you add a trailer from a site like YouTube on your blog you have been engaging with exchange. Look back to MArk Kermodes video regarding piracy and the new release strategies for films like Ken Loach's "Route Irish" (Loach has reportedly steeled himself for a frosty response from critics and anticipates an underwhelming box office, noting the difficulty he faced securing a distribution deal. Though pragmatic in his view that “people don’t make films to communicate; they make it as a commodity”,an unorthodox release strategy utilising Sky Movies Premier - which will place the film (and by extension, its subject matter) in a wider public sphere than it might otherwise have reached – suggests he hasn’t given up on pedagogy entirely.) or the Jack Ass 3 release on DVD and Sky Box Office.
Vertical and Horizontal Integration
Definition: Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution.
Example:
Vivendi Universal have integrated film, music, web and distribution technology into the company, including owning big stakes in cables and wires that deliver these services. Therefore they are vertically integrated because they own all the different companies involved in film, from production to distribution to exhibition. They are also horizontally integrated because they have all the expertise for producing media content under one roof – films, TV, magazines, books, music, games thus being able to produce all the related media content for one film under the same roof (see synergy). This is important for the control the institution has over their product/film.
Synergy/Synergies
Definition: The interaction of two or more agents (institutions/companies) to ensure a larger effect than if they acted independently. This is beneficial for each company through efficiencies in expertise and costs.
Examples:
Working Title know how to make films and they have formed a business partnership with Universal, a massive US company, who have the experience and size in the marketplace (cinemas, stores, online, etc.) to distribute them. (They create the marketing campaign to target audiences through posters, trailers, create the film’s website, free previews, television and press interviews featuring “the talent”, drum up press reviews, word of mouth, and determine when a film is released for the best possible audience and the type of release: limited, wide, etc.) Channel Four’s Film 4 and Celador Films(Celador also produce Who Wants to Be A Millionaire and films, too) benefited by pooling their know-how, experience and expertise to jointly produce Slumdog Millionaire. These companies formed a business relationship with France’s Pathe to distribute this film. In the UK Pathe helped create the poster, trailer, website, etc. In the USA the film found another distributor after being nominated for the Oscars.
Viral Marketing
Definition: A marketing technique aiming at reproducing "word of mouth" usually on the internet and through existing social networks. YouTube Video pastiches, trailers, interviews with cast members, the director, writer, etc. You can find interviews of “the talent” trying to gain publicity for your case study films on YouTube. Find some clips from the films we have studied to help you in the exam.
Guerilla MarketingDefinition: The use of unconventional and low cost marketing strategies to raise awareness of a product. The aim is usually to create “buzz” and “word of mouth” around a film. Unusual stunts to gain publicity (P.R.) on the film’s opening weekend, etc.
Examples:
Sasha Baron Cohen created “buzz” before the release of his film “Borat” by holding fake press conferences. The studio also accessed the popularity of YouTube by releasing the first 4 minutes of the movie on YouTube, a week before it’s release, which can then be sent virally across the nation. At a special viewing of “Bruno” Cohen landed on Eminem “butt first” from the roof MTV Awards venue, dressed in as an angel outfit with rents in the rear end.
Media Convergence
Definition 1: Convergence of media occurs when multiple products come together to form one product with the advantages of all of them.
Examples:
More and more films are being marketed on the Internet and on mobile phones. You no longer need even to buy the DVDs or CDs as you can download films and music directly to your laptop, Mac or PC. Blue Ray DVDs can carry more features than ordinary DVDs and can be played on HD televisions and in home cinemas for enhanced/cinematic picture quality. You can save films on SKY digital, Free-box digital players, etc. You mobile phone has multiple features and applications. With media and technological convergence this is growing year on year. Play-Stations, X-Boxes and the Wii can can connect with the Internet and you can play video games with multiple players.
Technological ConvergenceDefinition 2: The growing interractive use of digital technology in the film industry and media which enables people to share, consume and produce media that was difficult or impossible just a few years earlier.
Examples:
For instance, the use of new software to add special effects in editing; the use of blue-screen; using new types of digital cameras like the one Danny Boyle used in “Slumdog Millionaire” (The Silicon Imaging Camera to shoot high quality film in tight spaces); you can use the Internet to download a film rather than go see it in the cinema; you can watch it on YouTube; you can use special editing programs like Final Cut Pro to edit bits of a film, give it new soundtrack and upload it on YouTube; you can produce illegal, pirate copies on DVDs from downloads and by converting the film’s format; you can buy Blue Ray DVDs with greater compression which allows superior viewing and more features on the DVD; distributors can use digital software to create high concept posters; cinemas can download films to their projection screens and do not have to depend on a van dropping off the film! The is also the Digital Screen Network. There are tons of ways in which technological convergence affects the production, distribution, exhibition and exchange by prosumers. ( A prosumer is someone who not only consumes (watches films) but also writes about them the Net, blogs and make films out of them, often uploading them on sites like YouTube, etc.
A Mainstream Film
Definition: A high budget film that would appeal to most segments of an audience: the young, boys, girls, teenagers, young people, the middle aged, older people, the various classes in society. Distributors often spend as much or more than the film cost to make when distributing mainstream films that are given wide or universal releases.
Example:The Boat That Rocked was a mainstream idea and was given the mainstream treatment on wide release. The film flopped at the UK box office on release ( and has not done too well since mid November 2009 on release in the USA. This was mostly because of its poor reviews, particularly from “Time-Out”. However, when young and older audiences see the DVD they generally like the film because of its uplifting storyline and the well-chosen soundtrack.
Art House Films
Definition: A low budget independent film that would mostly appeal to an educated, higher class audience who follow unusual genres or like cult directors that few people have heard of. Therefore it is usually aimed at a niche market. Foreign films often come under this category.
Examples:
The low budget film, Once (2007) which found a specialised, boutique distributor in Fox Searchlight fits this label. (FOX the mainstream company usually distributes big budget film and blockbusters); So does “Juno” from 2008 which began as a low budget film about teenage pregnancy that the big studios thought too risky to touch – but it found popularity through its touching storyline, engaging music and its Oscar nomination for best script. Like “Slumdog Millionaire” the film crossed over between art-house cinemas and audiences to mainstream ones because of the recognition it received from Canadian film festivals and award ceremonies like Britain’s BAFTAS and the Hollywood’s Oscars.
Thursday, 6 September 2012
Trevor Millum's examples of facial expressions
While studying adverts in women's magazines, Trevor Millum catergorised the facial expressions in saw.
Carefree look is when the character is active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
The Practical look is when the person is concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
The Comic look is when they look deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
Catalogue is a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.
Marjorie Ferguson examples of facial expressions
The Chocolate Box look is a half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. The mood is blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Invitational is when there is emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. This suggests mischief or mystery, the hint of contact potential rather than sexual promise.
Super-smiler is when the character has a wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. This gives an aggressive mood, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
The Romantic or Sexual look is a more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. The moods created from this look are possible ‘available’ and definitely ‘available’.
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